By Sonja Greenfield // @Mom23RN
If you ask anyone on Twitter, or anywhere, to be quite honest, of course, everyone will say that they are the best fans in the NFL. If you ask me, it’s a title that really shouldn’t be taken too seriously, because there’s always some sort of bias to it. But that’s just me.
However, a professor from Emory University, Dr. Mike Lewis, performed a study and ranked the fanbases of all 32 NFL teams.
The top 3? Eagles fans, Patriots fans, and Cowboy fans.
The bottom 3? Titans fans, Chiefs fans and Rams fans.
I can’t argue at all with the top 3. Maybe Cowboy fans don’t need to be top 3, but they’re on another level. Just check out Cameron Magruder‘s Twitter page during the season. (Aside: It does remind me that I saw something about how many Cowboys fans don’t live in Texas.)
But the bottom 3? You’ve got to be kidding me. 2 of the 3 teams made their respective division championship game. As with any good research article, you have to look at what was measured and how it was measured.
After reading the actual report, I got clarification on things. According to Dr. Lewis, he looked at 3 measures of fan engagement. Those included Fan equity, social equity and road equity.
Fan equity was defined as what you are buying. Tickets, merch, etc.
Social equity looks at how engaged you are as a fan on social media by joining social media communities. Hard stop right there.
There’s a slight flaw in that benchmark. I will say that it is easier to “join” communities on Facebook. So, I wonder if he took into account the followers that some of the main fan accounts on Twitter have, or just deferred to the communities on Facebook.
And the final one was road equity. Are you willing to travel to see your team play? Does your fanbase travel well?
After reading his study, what it essentially boils down to is branding. How strong is your team’s brand? Are you willing to pay for that brand, and are you willing to travel to see that brand?
And, are you engaged on social media about your team/brand. Lewis goes on to reveal that team executives use these numbers to help see how marketable your team is.
Never fear Chiefs, Titans and Rams fans. It’s not about your passion AS a fan, it’s more of an overall metric of your team’s brand. And that makes a little more sense!
But now, I want to know, what makes your fanbase the best fanbase??
Talk about Dr. Lewis’s report with Sonja on Twitter // @Mom23RN